When creating guides for social media, you mainly want to hook users in. If you aim for a younger crowd, highlight the nightlife, cultural points of interest, and hip neighborhoods. If your typical client wants a weekend getaway, capture everything someone who wants a weekend getaway might like – for example, surf spots, hiking trails, etc. Put yourself in the shoes of your ideal audience. Keep these tips in mind when creating travel guide videos. This type of video usually is labeled as awareness content because it helps draw in people interested in traveling to a specific place. In some cases, travel guides could be specific – for example, it could be for LGBTQ+ tourists or for student travelers. Travel guides can also include information about a country’s culture, currency, and language. For example, what are the various sites of interest? Where are the best hotels? Where are the finest restaurants? Travel guide videos attempt to answer questions people are asking about a particular place. The best way to flaunt your knowledge is by sharing unique information about the locations your agency is servicing. Destination and Travel Guide VideosĪs a travel service, you are expected to be a trusted source regarding the destinations you are offering. The Best Types of Videos For Travel Agency Marketing 1. If you are just getting started, here are some great video concepts to help get you get the ball rolling. So, if you haven’t done so already, now is the time to incorporate video into your travel agency’s social media strategy. As videos continue to make up a significant part of travel marketing and viral online content, travel brands that want to stand out and succeed should use them regularly. And that number is only expected to grow. In 2021, the number of people engaging with travel influencer content on Pinterest, Instagram, and TikTok increased by 63%.
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